They Are Wearing: Project NYC

Visitors to the East Coast edition of the trade show opted for sporty trainers and classic loafers to beat the summer heat.

When the Project trade show touched down in New York this week, attendees browsing the menswear products dressed to impress. Held at Manhattan’s Pier 94, the event also marked the debut of Project Sole, a special section of contemporary men’s footwear vendors.

Click through the slideshow for more show-ready looks >>