Launched: Fall '09
The look: “I really design what I desire to wear, but my style does not fall into just one category.”
How she learned: After completing her degree at Ars Sutoria in Milan, Rocio created bespoke women’s footwear in Milan and the U.S. before launching her ready-to-wear collection.
Biggest challenge so far: “I am still learning the rules of retail and what it takes to move a design company forward in this shaky economic environment. For five years, I concentrated specifically on made-to-order shoes and only answered to the client. Prêt-à-porter footwear can involve hundreds of people, and there are specific shipment dates and deadlines. It’s a much bigger production, but the end result is just as gratifying.”
Most looking forward to: “I’m playing with fun vibrant colors for spring. I want to see people have fun with shoes in shades of gold and pink and pair them with easy denim and flirty skirts.”
Where to shop: Gregory’s Shoes, Dallas and Houston; Pome, Dallas
The retail buzz: “Rocio shoes have a distinct shape, different from other designers, a very 1940s feel. We felt that the collection would complement our [styles from] Nicholas Kirkwood, Max Kibardin, LaRare, Behnaz Kanani and the other talented new designers we are promoting for the future. Her usage of exotics — ostrich particularly — allows her designs to bring textures to life. We have had excellent response from customers, and Rocio is definitely building a following.”
— Jon Harris, owner, Gregory’s Shoes