Ted Baker is focusing on a more mainstream customer for fall ’10. The eclectic label is offering a range of men’s styles — from hiking-inspired boots to patent slip-ons to sneakers in bold colors — at 20 percent less than last year. Retail prices now average $155 for dress shoes and $255 for boots. Widely available in the U.K., the line is also carried on Zappos.com, and the company is opening up to more U.S. independents this season.
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