The Shopping Scene
The Corner, one of Berlin’s top multibrand retailers, will play a shoe-starring role during Berlin Fashion Week.
Starting July 1, the East Berlin branch of the store, at 40 Französische Strasse, will host the Swarovski exhibition based on the ruby slippers from “The Wizard of Oz” that was first unveiled in New York last year.
Footwear will also be a major focus for the retailer. Shoes account for 35 percent of the company’s overall business. According to co-owner Emmanuel De Bayser, The Corner is one of three German stores to sell Christian Louboutin, which has become its bestselling shoe brand.
“The business is huge,” he said. Other key footwear brands include Balenciaga, Pierre Hardy, Chloé and Lanvin for women, and YSL, Lanvin and Pierre Hardy for men.
Bread & Butter will be held during a frenetic fashion week across Berlin that will also feature runway shows and other trade show exhibitions.
Mercedes Benz Fashion Week Berlin, set for July 1-4, will feature an expanded lineup of designers — including Custo Barcelona, Escada and Gant — from Germany and across Europe.
Premium, which runs from July 1-3, features approximately 60 footwear collections from brands such as Fratelli Rossetti, Hunter, Loint’s, Melissa, Minnetonka Boots, Philippe Model, See by Chloé and Steve Madden.
Ralf Strotmeier, a spokesperson for Premium, said a number of retailers from the U.S., including Atrium from New York and H. Lorenzo from Los Angeles, are expected to attend.
Like Bread & Butter, Premium also is housed in a novel location: the former postal freight depot at Gleisdreieck.