Aerosoles is angling for a piece of the kids’ business. The Edison, N.J.-based women’s fashion-comfort brand will introduce a companion girls’ line for fall ’10. The collection takes inspiration from the women’s product, borrowing silhouettes, colors and ornamentation for a range of casual and dress looks. In terms of construction, select styles incorporate the brand’s signature stitch-in-turn design, and every shoe features cushioned insoles and flexible unit bottoms. Produced in toddler and girls’ sizes, the line is slated to ship to stores in August and is available on a first-cost and wholesale basis. Retail prices will range from $20 to $35.
Ads by Google