Women’s Wear Daily
04.21.2014
fashion
fashion

Children's Buzz: Born, Pediped, Aerosoles and More

Born changes licensees for kids' line, Pediped introduces legwear and more.

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Born

Born Again
The kids’ line at Born has a new home. The comfort brand, a division of H.H. Brown, has tapped Randolph, Mass.-based BBC International as its new children’s licensee. Up until its fall ’09 delivery, the line had been licensed to Collective Brands Inc.’s Stride Rite division. BBC will debut its first Born collection for fall ’10, offering girls’ casuals and boots with many of the same comfort elements as the Born adult line (boys’ product will follow for holiday ’10). Among the styles available are clogs (above), embellished ballet flats, harness boots, Mary Jane shoes and slouch boots. In addition to toddler and youth looks, priced from $60 to $100, the collection includes a small pre-walker series, named Nuborn, which will retail from $30 to $40. Distribution is targeted to department stores, independents and e-tailers.

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