Eddie Van Halen Launches Sneaker Line - Footwear News - WWD.com

Eddie Van Halen Launches Sneaker Line

Eddie Van Halen Launches Sneaker Line

by Jennifer Ernst Beaudry

Posted Wednesday April 15, 2009

Last Edited Thursday June 18, 2009

From Footwear News

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Guitarist Eddie Van Halen is going into footwear with his EVH Brand Signature Striped Sneakers.

Photo By Courtesy Photo

Legendary Van Halen guitarist Eddie Van Halen has put his name on a new line of kicks.

In partnership with New Jersey-based FEA Merchandising, a company specializing in recording-artist merchandise, Van Halen is releasing both high- and low-top canvas sneakers with red, white and black stripes, similar to those the guitarist wears onstage. Like those, the new EVH brand shoes mimic the design of his Frankenstein guitar.

The men’s shoes, which are available for $54 (for low tops) and $59 (for high tops), are also available in black and white as well as black and yellow. The shoes will be sold at EVHgear.com, as well as select department and specialty stores.

“So many people would ask me, ‘Where can I get a pair of those?’” Van Halen said in a statement about the style he’s been wearing onstage. “After hearing that for about 15 years, I figured they were something that people obviously wanted, so making them available and official seemed like a natural progression.”

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