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What's Selling: Running Shoes

The hot styles at retail last week.

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Last week’s hot product at retail.

Jack Rabbit Sports, New York
1. Asics 2140
2. Brooks Adrenaline
3. Mizuno Wave Rider (below)
On sale: Store at full price. “We’ve done a pretty good job phasing out the shoes that we’re updating, so we haven’t had to put much on sale,” said Johanna Bjorken, Jack Rabbit’s merchandise manager.

 

Runner’s High ’n’ Tri, Arlington Heights, Ill.
1. Brooks Adrenaline
2. Asics Gel-Kayano
3. Newton Gravity (below)
On sale: Store at full price. “There’s no need to put anything on sale,” said storeowner Mark Rouse. “I’m
very thankful for that.”

 

Runners Soul, Spokane, Wash.
1. Adidas Supernova Sequence 2
2. Saucony Omni 8 (below)
3. Brooks Adrenaline
On sale: Some apparel is on sale, but shoes are full price. “Brooks is in our backyard — it’s a Washington company. It just continues to chug along and be in our top three,” said Nate Kinghorn, store manager.

 

Ninth Street Active Feet, Durham, N.C.
1. Asics 2140
2. Brooks Adrenaline (above, right)
3. Saucony ProGrid Guide
On sale: Store at full price. The best sellers at Ninth Street never go on sale, said owner Walter Cleary. So what is discounted? “Just some product that is no longer being produced — shoes that have been updated with
a newer style,” Cleary said.

 

Fleet Feet Sports, Stockton, Calif.
1. Brooks Adrenaline
2. Mizuno Wave Inspire
3. Asics 2140 (below)
On sale: Store always has small selection of closeout shoes. “When the new version drops, you typically have a few pairs left that you put on sale just to clear out inventory,” said storeowner Tony Vice.\

 

Runners Roost, Lakewood, Colo.
1. Brooks Adrenaline
2. Asics 2140
3. SauconyProGrid Guide 2
On sale: Store at full price. “We’re seeing people get really excited about running and walking and hiking again,” said President Sonya Estes. “They are coming in eager to buy the shoes.”

 

Run On, Dallas
1. Brooks Adrenaline
2. Asics 2100 series
3. New Balance 769
On sale: Store at full price. “We really are targeting new runners,” said Eric Lindberg, marketing director. “With the economy the way it is, people want to invest in something that makes them feel better — sometimes, that’s running.”

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