Ugg Signs Tom Brady

The boot brand will feature Brady in its first men’s campaign.

Tom Brady

Tom Brady

Photo By Talaya Centeno

Ugg Australia is going for the men’s vote.

The boot brand has tapped three-time Super Bowl champion Tom Brady for its first men’s marketing campaign. Under the multi-year deal, the New England Patriots quarterback will be featured in a global marketing campaign, starting in fall ’11. Brady also will consult on products for fall and future collections.

The Ugg brand, owned by Deckers Outdoor Corp., already includes a men’s offering with a full line of cold-weather and casual shoes, boots, slippers, outerwear and accessories. Success in the women’s category, however, has helped the brand achieve $800 million in predicted sales for 2010.

“[Brady] embodies the stylish, casual attitude that is at the foundation of every product we make, and is as much a style icon off the field as he is a playmaker on it,” said Deckers Chairman and CEO Angel Martinez in a written statement.

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