UA, Cal Ripken Take the Field

The athletic company and sports star will outfit amateur sports teams.


Under Armour CEO Kevin Plank and Cal Ripken Jr.

Photo By Courtesy Photo

Under Armour has teamed with a Hall of Famer.
The Baltimore-based athletic and apparel firm said Wednesday it was partnering with Oriole legend Cal Ripken Jr. in a five-year agreement that includes outfitting Maryland’s minor-league baseball team, the Aberdeen IronBirds, in Under Armour uniforms and cleats.
The company also will dress 10 domestic teams taking part in the Cal Ripken World Series this summer and will be the title sponsor for 25 Ripken youth baseball tournaments, in which 35,000 players participate each year.
The agreement brings two-fold benefits for Under Armour and Ripken Baseball, the Baltimore-based marketing company headed by the retired Oriole. Under Armor will publicize training videos by Ripken and his brother, former Major League Baseball infielder Bill Ripken, on its Website, and Ripken Baseball will play a role in the annual Under Armour All-America Baseball Game.

load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

getIsArchiveOnly= hasAccess=false hasArchiveAccess=false