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Timberland Names New GM

Mark Bryden will oversee all North American operations for the firm.

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The Timberland Co. named Mark Bryden to the newly created position of VP and GM of North America, effective immediately.

He will be responsible for all North American operations at the Stratham, N.H.-based firm, including marketing, retail, wholesale and e-commerce, reporting to Jeffrey Swartz, president and CEO.

Bryden was most recently president and GM of SmartWool Corp., acquired by Timberland in 2005. According to a Timberland release, during his tenure there, the company experienced record growth with the launch of sport and lifestyle apparel and expansion into international markets.

Prior to joining SmartWool, Bryden spent 26 years at Levi Strauss & Co. in a variety of sales and marketing positions before moving into its international and supply chain management organization.

In a separate move, SmartWool announced that Mark Satkiewicz, VP of sales, has been promoted to fill the position of president and GM.

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