Bigger & Better
Last week was a big one for Ferragamo. The company launched a redesign of Ferragamo.com featuring an online store with international capabilities. The new, simple layout is designed to provide an easier shopping experience and includes a section for the famed Ferragamo museum, where visitors can look through the brand’s archives and participate in interactive contests.
Additionally, the company relaunched its Houston store last week. “Houston has long been an important market in our retail chain,” said Vincent Ottomanelli, president of Ferragamo USA. “We wanted to offer our Houston clientele an inclusive Ferragamo experience, and to do that, we almost doubled the size of the store and increased the product offering.”
Though Ottomanelli declined to comment on projected shoe sales, he said that the assortment for men and women also has grown significantly for the new space.
“Across the board, we increased the shoe assortment in every lifestyle category.”