Steve Madden's Superga Strategy

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For Steve Madden, it was love at first sight.

During a trip to Italy in the 1980s, the young footwear upstart spotted a woman wearing a pair of Superga sneakers. He immediately became a...

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Latest Articles from Footwear News

Steve Madden's Superga Strategy

The founder is working with the Olsens on big plans for the brand.

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