Soles4Souls to Bow Kids' Line

The Nashville, Tenn.-based charity is teaming up with Synclaire Brands.

At last count, Soles4Souls has collected and donated more than 10 million pairs of shoes. Now, it’s making its own.

The Nashville, Tenn.-based charity is teaming up with Synclaire Brands, the creative brains behind Stuart Weitzman and Michael Kors’ kids’ collections, to launch a Soles4Souls children’s label. Headed for stores next spring, the line touts a pay-it-forward premise, with special boxes that invite kids to pack up a pair of their outgrown shoes and mail them to Soles4Souls.

The boxes even come equipped with tape, a pre-addressed mailing label and a note card that kids can fill out for the future owner of their shoes, making the whole send-off a snap.

“The shoes will be a great vehicle to teach children social responsibility at a young age,” said Soles4Souls founder and CEO Wayne Elsey. “As an enterprise, we’re always looking for out-of-the-box ways to promote our cause, and this really exemplifies that.”

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