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Skechers is widening its reach in Chile.
The Manhattan Beach, Calif.-based shoe company announced Thursday it had founded a new subsidiary, Skechers Chile Ltda., to distribute the Skechers brand in Chile. Skechers Chile, the company’s 10th subsidiary, will service the approximately 160 retail clients representing 500 doors in the country. In addition, 10 existing Skechers retail locations will become company-owned concept stores.
Michael Greenberg, president of Skechers, said in a statement that the new partnership would complement the company’s growing business in Brazil, as well as sales throughout South and Central America, which are handled by its largest distributor, based in Panama. “Chile has become an essential component to our Latin American strategy,” Greenberg said in a statement. “Taking a hands-on approach in Chile will allow us to reach more fashion-savvy consumers in this growing nation of nearly 17 million people.”
The brand’s distribution in Chile was previously handled by Catecu S.A., a division of Swiss-based wholesaler Bata. Former division manager Santiago Polanco and brand manager Cristian Donghi will transition to the new subsidiary along with key members of that organization.
Polance, who is now country manager for Skechers Chile, said in the statement, “While we helped develop a name for Skechers in Chile as a distributor, we’ll now have the full resources of Skechers at our disposal to grow the brand to a new level in our market.”