Women’s Wear Daily
04.24.2014
business
business

Skechers Ads Feature Stars of the NBA

Former basketball players Karl Malone and Kareem Abdul-Jabbar endorse Shape-ups.

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Karl Malone

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Former NBA players Karl Malone and Kareem Abdul-Jabbar are starring in Skechers USA Inc.’s latest ad campaign, the company announced Tuesday.

The advertisements, for both on-screen and print, are part of the Shape-ups “Comeback” campaign, which continues through 2011. The first spot was scheduled to air Tuesday, during the Major League Baseball National League Championship Series.

"We're so proud to see Shape-ups embraced by the greatest sports icons and the incredible reactions that so many consumers are having to our product," Michael Greenberg, president of Skechers, said in a statement. "To have not one but two basketball legends endorsing Shape-ups is a tremendous honor, and we believe a terrific way to expose more sports fans, fitness-minded consumers and new customers to the benefits of Shape-ups."

The launch follows the current “Comeback” campaign, featuring NFL Hall of Fame member Joe Montana, which will continue circulating through the end of the year.

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