On July 4 weekend, Toms Shoes opened a pop-up store in the hip Hamptons area, at Solé East Resort in Montauk, N.Y., marking the brand’s first shop on the East Coast. A variety of styles from the spring ’09 collections are available throughout the summer, during which time the brand will host parties at the store for tourists and vacationers. “The pop-up store is a great opportunity for Toms,” founder Blake Mycoskie told FN. “We can get to know our customers more intimately and build a stronger connection to the brand, as well as introduce Toms to those who are unfamiliar with us and our [charity program].” The pop-up shop will close in September.
On July 31, JCPenney’s long-anticipated location in New York’s Manhattan Mall in Herald Square will open its doors. The three-story, 108,000-sq.-ft. space will include all JCPenney’s national, private-lavel and exclusive brands, such as Cindy Crawford Style and the men’s exclusive brand Joe by Joseph Abboud, and will feature a Sephora shop-in-shop. Additionally, the company said 500 new jobs were created with the store, bringing the total JCPenney workforce in New York’s boroughs to more than 1,600.