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Shopping List: Kids'

Children’s footwear retailers are standing by their tried-and-true names.

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THE SHOE ZOO, Seattle
Bruce Stern, president

Store count: 1 (1,800 sq. ft.)
Open since: 1988
Buying plan: “I’m buying closer to the season instead of buying ahead of time.”
Hunting for: “Active, water-friendly sandals and less-dressy sandals.”
Strategy shift: “I’m trying to spread out invoices and deliveries.”
View on the economy: “I’ve seen a slight shift recently, but the true test for me will be this fall.”
Lesson learned from spring ’09: “Wait until you miss a sale. If you’re not missing sales, you don’t need it.”
Current bestsellers: “Tsukihoshi and Crocs. The Teva Cyclone is still my bestselling sandal.”
Best price point: $50
Hottest new brand: “I’m nuts for Beeko.”
Next big thing: “Non-lace, easy on, easy off shoes.”
On the way out: “White dress shoes.”

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