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Shop Talk: Soccer to 'Em… UA's Pop Hit

Nike is set to expand its soccer concept.

By
with contributions from Kristen Henning
business/news
Nike will continue to roll out its soccer shop-in-shops to additional cities

Soccer to ’Em
Nike will continue to roll out its soccer shop-in-shops to additional cities, including Plano, Texas, and Huntington, Pa., next spring. The company has already bowed locations in San Diego, Miami, Berwyn, Pa., and New York. 

The store concept, which hit Niketown New York on Dec. 4, is adorned with lockers filled with clothing and accessories featuring the logos of Nike-sponsored club teams. This spring, the shop will switch to national gear, including jackets and hoodies.

Athletes can also use the NikeiD studio to customize soccer boots, including the sole plates (based on surface of play), materials, colors and width. Team and professional uniforms also can be customized. To add to the experience, the lounge is even staffed with soccer players.

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