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Shop Talk: Nordstrom Rack Lands in the Big Apple... United Nude's U.S. Debut

Consumers packed Nordstrom Rack during its debut last week.

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The United Nude store in New York

Photo By Kyle Ericksen

 

 

United Nude’s U.S. Debut

United Nude is bowing its first stateside flagship store on Bond Street in New York next week.

The opening is part of a larger retail strategy to launch flagship locations around the world, including in London, Tokyo and Hong Kong.

“It’s very important that we create something that is totally United Nude so people can really understand the brand in each fashion capital,” said Creative Director and Founder Rem D. Koolhaas.

The 1,800-sq.-ft. space is part of an existing retail concept the brand refers to as a “dark shop.” The walls are black to create a dark space and the product is the only area illuminated in various colors. The store will open with women’s product ranging from $150 to $550 and in January the retailer plans to add men’s shoes as well.

United Nude isn’t entirely new to the New York market — it currently has a franchise location on Elizabeth Street.

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