New Balance Hits Beijing
New Balance announced that the company is opening its first Experience Store in Beijing this Saturday on the historic Qianmen Avenue. The store spans more than 2,000 sq. ft. across two selling levels and pays homage to the brand’s heritage and company milestones.
The first floor draws from the brand’s vision during the 1950’s and 1960’s and features a “DNA” ribbon, which serves as a timeline of the company’s history and stretches from the entrance of the store to the second floor. The décor on the second level is more modern, featuring all of New Balance’s tech-based product offerings with a red and grey color scheme.
Additionally, the company is hosting a 1960’s-style carnival on the day of the opening along Qianmen Avenue complete with balloons, games, prizes and limited edition T-shirts.
Oh So Pretty
Pretty Ballerinas will bow its first North American boutique in Montreal, Canada on Sept. 9.
According to North American President Nicholas Martire, the Canadian economy hasn’t been quite as hard hit as in the U.S., making for a prime opportunity for a store.
“We had one or two quarters of retraction, but it was more of a mental sentiment rather than a reality,” he said. “It was the best time to be negotiating long-term rents at good rates.”
The shoes in the 700 sq.-ft. space will be merchandised in library shelving-like units with a sliding ladder, encouraging the consumer to help herself and try on many shoes at once.
PrettyBallerinas.ca will also launch an e-commerce function early next year, and more brick-and-mortar locations are likely to roll out.
“Once we get this off the ground, we feel like each capital can support one of these stores, from Chicago to New York to Bal Harbour [Fla.] ... we plan to have a roll out.”