The newest location in Dover marks the third store in Florida for Russell’s Famous Texas Boots.
Photo By Courtesy
Moxsie.com created a members-only platform to draw additional traffic to the Website.
Photo By Courtesy
- Nordstrom Sees Success With Topshop
- J.C. Penney Loss Widens to $348M in Q1
- Mizuno Full-Year Sales Rise
Southern Charm
Within just a month of opening, Russell’s Famous Texas Boots has already exceeded initial sales, compared to the retailer’s two existing locations in Florida.
Justin Brands Inc. assisted with the debut of the 2,400-sq.-ft. Dover, Fla., store, which showcases lines including Justin Boot Company, Justin Original Workboots, Nocona Boot Company and Tony Lama Company.
“I am very encouraged by [the store’s] performance so far,” said owner Scott Meister. “The feedback we have received from the customers on the selection, layout and overall shopping experience is very positive.”
The retailer is eyeing Florida for further expansion, with plans to add two or three additional locations next year.
First Place
Moxsie.com has received an “overwhelming response,” since the addition of its members-only platform, Moxsie First, which launched mid-June.
The new feature presents pieces for pre-order (before the merchandise even hits stores) such as sneakers from Generic Surplus and Matt Bernson footwear.
“We got a [huge] response from people signing up and registering, and after the first day we started to get people buying,” said CEO Jon Fahrner. “We’re super excited about this going into back-to-school season.”
ADD A COMMENT
Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared.