Shop Talk:, Russell’s Famous Texas Boots

Two retail openings start with favorable initial responses.

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Southern Charm

Within just a month of opening, Russell’s Famous Texas Boots has already exceeded initial sales, compared to the retailer’s two existing locations in Florida.

Justin Brands Inc. assisted with the debut of the 2,400-sq.-ft. Dover, Fla., store, which showcases lines including Justin Boot Company, Justin Original Workboots, Nocona Boot Company and Tony Lama Company.

“I am very encouraged by [the store’s] performance so far,” said owner Scott Meister. “The feedback we have received from the customers on the selection, layout and overall shopping experience is very positive.”

The retailer is eyeing Florida for further expansion, with plans to add two or three additional locations next year.

First Place has received an “overwhelming response,” since the addition of its members-only platform, Moxsie First, which launched mid-June.

The new feature presents pieces for pre-order (before the merchandise even hits stores) such as sneakers from Generic Surplus and Matt Bernson footwear.

“We got a [huge] response from people signing up and registering, and after the first day we started to get people buying,” said CEO Jon Fahrner. “We’re super excited about this going into back-to-school season.”

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