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Shop Talk: Louboutin Times Two...Devi's Digs

On the heels of his Los Angeles opening, Christian Louboutin is opening digs in Miami.

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Christian Louboutin opened a 1800-sq-ft store on Robertson Boulevard in Los Angeles earlier this month in a two-story 1930s-era building

Christian Louboutin opened a 1,800-sq.-ft. store on Robertson Boulevard in Los Angeles earlier this month in a two-story 1930s-era building.

Photo By Courtesy Photo

Louboutin Times Two

Christian Louboutin opened a 1,800-sq.-ft. store on Robertson Boulevard in Los Angeles earlier this month in a two-story 1930s-era building.

The shop, designed by New York-based 212 Box, features unique details, starting with the front entrance’s forged iron gate, embedded with the designer’s logo. Inside, highlights include a back wall of white-on-white custom ceramic tiles, etched with encrypted symbols, numbers and letters as part of a 9,000-character Christian Louboutin “language” that was originally created for the Brazil boutique, opened in April.

“Christian and I have a great collaborative relationship,” said store designer Eric Clough of 212 Box. “When the idea started, he was interested in creating an actual language or communicative element. There was a series of attempts at doing that before we settled on this rendition. It’s very visually powerful for the consumer because it creates this interesting noise where there is a familiarity in the symbols, but there is also a sense of chaos.”

The store’s middle room contains a cash wrap that doubles as a bar, where guests can view the new collection over complimentary champagne. More than 26 feet of antique mirror panels make up the back of the store, and handblown glass bubbles adorn the stair railing leading to the second-floor VIP lounge.

Clough also is busy working on the new Christian Louboutin store in Miami, opening in mid-November or early December. The freestanding shop in Miami’s Design District is inspired by the moment a woman falls in love with a pair of shoes, said Clough, an idea that will be portrayed via an art installation. The store is clad in one-way mirrors and will host rotating art exhibitions.

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