Women’s Wear Daily
04.16.2014
business
business

Shop Talk: Limelight Marketplace To Open ... Prada Expands Westward ...

A roundup of store openings across the country.

By
with contributions from Elisa Anniss
business/news
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Scarpasa.com

Photo By Courtesy


Scarpasa Style
Scarpasa.com, which went live in March, is working on building its brand presence after gradual growth during the first two months. The site currently houses mostly independent brands, including Alberto Fermani, Chie Mihara and Lola Cruz.

“Site traffic has been slowly growing. We spent the first month of our soft launch working out the kinks of the site and making it as user friendly as possible, and now we are working on building awareness,” said founder Chris Luhur. “I want people to think of it as a great online boutique with fantastic shoes that doesn’t compromise in style.”

With a variety of sandals, flats, boots and pumps, Scarpasa.com searches for product with “walkable” heels and wearable styles. The company is also currently focusing on upping its social media presence, by enhancing the blog and Facebook page.

Base Camp
Camper is preparing to bow two new locations in May — in Washington, D.C. and in Los Angeles.

The 311-sq.-ft. D.C. location is a “work in progress,” where consumers are encouraged to draw on the walls and furniture, before the store is redone (the brand also did this at its Madison Avenue space). The designer of the 196-sq.-ft. Madison location, Tokujin Yoshioka, was inspired by his surroundings.

“Elements existing in nature, such as plants and flowers, always please us with their ever-changing expression,” said Yoshioka. “The idea for this new Camper store incorporates those miraculous principles of nature.”

Camper currently has four additional locations in the U.S., including two stores in New York City, one in San Francisco and one in Boston.

Southern Hospitality
Academy Sports + Outdoors is broadening its reach in Tennessee.

The Texas-based retailer opened a store in Hixson, Tenn., last week, and marks the company’s third location in Tennessee. The new store covers 66,504 sq. ft., and plans are already underway for another Tennessee location this fall.

 

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