Shop Talk: Adidas, Louboutin and Omelle

Adidas adds SLVR store; Louboutin opens in Brazil; and Omelle goes online.

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Omelle Gets Online
Coinciding with the launch of their spring/summer 2009 collection, Cherise Angelle and Nicole LaFave of Omelle have launched a web store that will feature limited-edition pieces and gift cards. “The online store was always part of our business plan, and we thought it would be a good idea considering that many of our consumers are shopping online,” said Angelle.

About 20 styles from the line, which has garnered editorial acclaim for its architectural heels and funky geometric shapes, retail between $495 and $1,095 at the online boutique, Also available exclusively on the site is the new earth-friendly Bow Bag. The bag comes stuffed in the shoebox of every purchase, eliminating the need for tissue paper and giving the customer a keepsake to use for fashion or travel. Looking ahead, the duo has big plans for the site.

“Eventually our goal is to create an online community,” said LaFave. “We have a blog, there will be music, and eventually shoppers will be able to see the shoes in 360 [degrees]. We hope to expand to include small accessories online, too. We could potentially add knitted pieces in [the future].”


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