Shop Talk: Adidas, Louboutin and Omelle

Adidas adds SLVR store; Louboutin opens in Brazil; and Omelle goes online.

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Adidas SLVR label store

Photo By Courtesy Photo

A SLVR Lining
Adidas introduced a new store in New York for its SLVR label last month, and more stores are set to roll out this year. The company confirmed future stand-alone stores will be opening in Paris, Miami and Los Angeles this year, while the line will also be available at the new Adidas Brand Centres in Beijing and Paris. Other major markets will bow shop-in-shop stores later this year.

Louboutin’s Sao Paulo Pad
Christian Louboutin opened his first South American boutique in Sao Paulo, Brazil, earlier this month, and designer Eric Clough injected some extra-special features. Clough, of New York’s 212Box design studio, has collaborated with the designer on several stores and said he always allows for the shoe to make the most of its presence in the store. For the Sao Paulo boutique, a special wood facade was installed, featuring a “language” that Clough and Louboutin have been aiming to create for the in-store experience.

“We’ve been talking about this idea for a few years, and we wanted to create our own vocabulary or language that surrounds the facades we create,” he said, like the tin panel and ceramic tile facades that adorn other boutiques. “But this time we created 9,000 wood tiles that feature various symbols and alphabets from 28 different languages.” Each custom symbol was sketched by his nine-year-old nephew, Spencer Clough. “This transforms the store into a visual jewel box in and of itself, [embedding] a special meaning into it....It’s phenomenal.”


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