WWD.com/footwear-news/business/shoe-selection-consumers-name-most-frequented-stores-2084989
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FN List: Consumers Name Most Frequented Stores

Stores most frequented by consumers.

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In the down economy, consumers are looking for ways to save money, so it’s no surprise many are turning to discount retailers. Big Research asked 8,000 consumers to weigh in on where they shopped for shoes most often during February. Shoe-specific chains including Payless, DSW and Famous Footwear joined discounters Wal-Mart and Kohl’s in the top 10.

  • 01

    Wal-Mart

    Share in February '09 10.9%

  • 02

    Payless

    Share in February '09 10.2%

  • 03

    Kohl’s

    Share in February '09 5.7%

  • 04

    DSW

    Share in February '09 3.4%

  • 05

    JCPenney

    Share in February '09 3.1%

  • 06

    Famous Footwear

    Share in February '09 2.3%

  • 07

    Macy’s

    Share in February '09 2.3%

  • 08

    Foot Locker

    Share in February '09 2.1%

  • 09

    Sears

    Share in February '09 1.8%

  • 10

    Target

    Share in February '09 1.7%