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Rocky Brands Enters U.K.

Firm makes deal with distributor to sell outdoor apparel and sporting goods.

Rocky Brands Inc. has entered into a new multiyear distribution agreement with U.K.-based Garlands, a distributor of hunting apparel and sporting goods.

According to Mike Brooks, chairman and CEO of Nelsonville, Ohio-based Rocky, the move is part of the company’s ongoing initiative to distribute its outdoor footwear, sporting goods and apparel throughout Europe.

Beginning this fall, Rocky will ship product to Garlands, which distributes products to more than 1,000 retailers in England, Scotland, Wales, Ireland and Northern Ireland.