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Retail Guide: Kids' Shopping List

While practicality is always a priority, kids’ buyers are betting on fashion to capture consumers’ imaginations.

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Tsukihoshi

Photo By Courtesy Photo

Kidoshoe, Austin, Texas

Photo By Courtesy Photo

Barry’s Children’s Shoes
Metairie, La.
Sanford Goldstein, president & owner
Store count: 1 (1,350 sq. ft.); est. 1949

Hunting for: “School uniform shoes in sizes others don’t have. Also high-tops because we sell a lot of those.”
Buying strategy: “I will probably buy more because I want to call the local schools earlier so they can tell parents to come here.”
Can’t keep in stock: “Keds’ Daphne T-strap. We also do really well with See Kai Run.”
Best price point: $40 to $75
Hottest new brands: Keds, Tsukihoshi, Primigi
Fall ’11 trend you’re betting on: “More fashion: I am somewhat conservative but see my customers want this.”
Fall trend you’re skipping: “I was disappointed with my boots business last fall, so I won’t push it as much.”
Mood at retail: “It’s looking more optimistic, and Easter being later this year is an advantage.”
What you’re doing to spark sales: “I put flyers out in a major mall near me, advertise in two children’s magazines, as well as a local newspaper, and sponsor fair booths at schools in the fall.”


Kidoshoe
Austin, Texas
Romalda Allsup, owner
Store count: 1 (3,500 sq. ft.); est. 2010

What new and different things are you doing to attract customers?
 “We’re actually having an event where kids can learn how to shine their shoes, because it’s something we don’t think they know.”


Little Feet
Denver
Beth Saper, co-owner
Store count: 1 (1,500 sq. ft.); est. 1993

Hunting for: “Practical basics that are water-resistant and very hardy because kids wear them every day. I also want something that is very fun and fringy.”
Buying strategy: “Probably about the same because it was what we needed.”
Can’t keep in stock: “Keen’s Austin lace-up shoe that can be dressed up or down. Also, See Kai Run’s Belle, a Mary Jane style, blew out this year.”
Best price points: $65 to $70 for boots, $55 for shoes
Hottest new brands: Twig, Emu
Fall ’11 trend you’re betting on: “For girls, a lot of adult takedown kind of styles, such as Ugg Australia’s Cardy boot.”
Fall trend you’re skipping: “I am done with glitter shoes, unless they come up with a great new way to make them.”
Mood at retail: “I’m optimistic. We had a very warm, mild winter, so we slugged along, but I’m hoping when spring comes people will be looking for freshness.”
What you’re doing to spark sales: “We did a customer appreciation sale in 
December that stimulated some business.”

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