The footwear industry has grown increasingly more complex, and in 2011, companies had to up their game, thanks to a flurry of acquisitions activity, new cutting-edge marketing initiatives and international expansion into emerging — and not so emerging — markets.
WHAT WAS THE MOST SIGNIFICANT DEAL OF 2011?
54% VF Corp. & Timberland
16% Labelux & Jimmy Choo
14% Steve Madden & Topline
12% Jones Group & Kurt Geiger
4% Other
WHAT COUNTRY HAS THE MOST CONSUMER POTENTIAL?
55% said China
WHICH MARKETING TACTICS DID YOU USE THIS YEAR?
21% Social networking
14% Blogger outreach
13% Print advertisements
12% Product placement
11% Event sponsorships
6% Mobile phone apps
5% Athlete/celeb endorsements
5% Deal-of-the-day websites
5% TV commercials
4% iPad apps
3% Pop-up shops
1% Other
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