Puma Pushes Soccer

Brand has new pro athlete to unveil new women’s cleats, uniforms.

Puma is getting women on the field.

On the heels of announcing its newest athlete, Women’s Professional Soccer league star Amy Rodriguez, the athletic brand is prepping to debut its new WPS uniforms — including a new women’s-specific cleat — tonight in New York.

Puma became an official founding sponsor of the WPS in December. The new King XL FG Wnms cleat, which takes inspiration from the official Puma WPS match ball, will feature a thin, full-grain leather upper and microfiber ankle lining, as well as a TPU outsole with conical stud configuration. The white, black and green style, which will retail for $100, is built on the brand’s Aptolast form for stability and reactivity. The style will be available in July at Dick’s Sporting Goods, and at other soccer retailers, but will debut tonight, along with the official uniforms for the 2009 season.

Also making her debut as a Puma athlete at the event will be Amy Rodriguez of the WPS’s Boston Breakers franchise. Rodriguez, 22, is an Olympic gold medalist and first-round WPS draft pick. She, along with fellow athletes Marta and Leslie Osborne (who will also attend the event), will star in Puma’s spring ’09 soccer ad campaign.

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