Women’s Wear Daily
04.18.2014
business
business

Piperlime.com Launches Apparel

The shoe site now offers jeans, dresses, tops and knits.

business/news
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Piperlime.com debuts apparel.

Photo By Courtesy Photo

Piperlime.com, the footwear and handbag site owned by Gap Inc. Direct, announced on Tuesday that women’s apparel is now available on the Website.

Approximately 65 clothing brands are now offered across the jeans, dresses, tops and knits categories, from brands including Marc by Marc Jacobs, Juicy Couture, Joe’s Jeans and See by Chloe.

Piperlime debuted in 2006 with shoes and added handbags in 2008. The site will continue to offer of-the-moment trends, as well as style advice from guest editor and celebrity stylist Rachel Zoe.

“We started with footwear because we saw an opportunity in the online shoe market to deliver an inspiring and compelling shopping experience,” Jennifer Gosselin, VP and GM of Piperlime, said in a statement. “Our customers have come to rely on Piperlime’s style expertise and advice, and we are thrilled to extend our fashion point of view into apparel.”

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