Women’s Wear Daily
04.24.2014
business
business

Nike Unveils $36B Plan

The Beaverton, Ore.-based athletic firm unveiled new targets at its investor day.

business/news
A Nike running style

A Nike running style

Photo By Thomas Iannaccone

Most Recent Articles In Business
Most Recent Articles In Business More Articles By

Nike Inc. is confident it can hit $36 billion in sales by 2017, driven by increases in apparel, women’s and direct-to-consumer.
 
“We’ve never been better positioned to capitalize on the opportunities ahead of us,” Nike President and CEO Mark Parker said in a statement. “We have a strong management team and we are accelerating our innovation agenda to create products and services that drive growth in the marketplace, deliver exciting retail experiences globally and expand the capabilities of our powerful supply chain.”
 
While growth is expected across all categories and geographic regions, the firm said it is counting on apparel increasing to $10 billion, from $7.5 billion today; the women’s business expanding to $7 billion, from 4 billion; and the direct-to-consumer business rising to $2 billion, from under $550 million.
 
The athletic company announced its goals at an analyst day held at its global headquarters in Beaverton, Ore. Nike also affirmed that it expects sales of $30 billion in fiscal year 2015, at the high end of the $28 billion-to-$30 billion range it had previously announced.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Footwear News


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or