Nike Details Reorganization

The new plan reshuffles its geographic focus.

Nike announced today that it would be reorganizing its Nike Brand division, part of the restructuring and potential staff reductions it announced last month.

Under the new model, the Nike brand will be organized into six geographic areas: North America, Western Europe, Eastern/Central Europe, Greater China, Japan and Emerging Markets. The new structure replaces the older model, which organized the company into four groups: U.S., Asia Pacific, Americas and Europe/Middle East and Africa.

“This new model sharpens our consumer focus and will allow us to make faster decisions, with fewer management layers,” said Charlie Denson, president of the Nike Brand, in a release.

Nike announced a company-wide restructuring in February that could result in an overall reduction of up to 4 percent of its nearly 35,000-employee workforce.

load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

getIsArchiveOnly= hasAccess=false hasArchiveAccess=false