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New Balance will join runners across the country on June 3 to commemorate the inauguration of National Running Day, a multi-city celebration to promote the activity as healthy and accessible.
The Boston-based company will promote the day through content on its Website, as well as on New Balance’s Facebook page. Company associates plan to take part locally with a 5K fun run led by a Team New Balance runner along the Charles River.
"We are proud to celebrate National Running Day to showcase our brand's longtime love of running," Dan Green, New Balance’s integrated marketing associate for running, said in a company statement. "Through our interactive program and associate activities, we are excited to join thousands of runners across America in highlighting the healthy, positive benefits of running."