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MediaBank: Stuart in Lights… Support for Saab

Stuart Weitzman is continuing his "glamorous lights" theme for spring.

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with contributions from KRISTEN HENNING
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A Stuart Weitzman advertisement.

Photo By Courtesy Photo

Light Show
For Stuart Weitzman, it’s all about the lighting. The designer is sticking with the concept of “glamorous lights” — the same theme used last fall — for his spring ’10 campaign. The main difference? This year will focus on the clog, one of the hottest styles of the season. “Our brand is playfully glamorous, and nothing is more glamorous than good lighting,” Weitzman said. “Just ask anyone who has had a dinner party, let alone a Hollywood Star.” The new ads will appear domestically starting in March, in magazines such as Vogue, In Style, Lucky and Gotham. “I hope the campaign will draw people into the world of Stuart Weitzman and my new collection,” the designer said.

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