Women’s Wear Daily
04.20.2014
business
business

MediaBank: Sam Gets Sexy… Trails Ahead…

Sam Edelman's new fall campaign stars a sultry Charlotte Kemp Muhl.

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Trail Blazer
The North Face’s iPhone Trailhead application is getting high marks from consumers. After launching early last month, the app was downloaded more than 200,000 times in its first two weeks and it hit No. 1 in the free app section of the Apple iTunes store, according to Aaron Carpenter, VP of marketing for North Face. The program is powered by EveryTrail and has the ability to locate hiking loops, bike routes and ski trails. Users can also share key items such as route, distance and speed through Facebook, Twitter and EveryTrail.com. “Our goal is to enable outdoor exploration, and the [app] provides users with a free digital tool to enhance and share their outdoor experiences,” said Carpenter.

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