Sam Edelman is making a statement with his new fall ad campaign. Shot in New York’s Meatpacking District, the 12-frame series features Charlotte Kemp Muhl and was photographed by Kelly Klein, a longtime friend of Sam and Libby Edelman. Creative Director Sam Shahid, who also worked with the brand last season, got his inspiration from a photograph he and Klein had seen of the model in her own apartment. “It’s a lot about what the brand stands for: being on trend, whimsical and extremely feminine,” Edelman said. “That’s why we’ve had such a major response.” The campaign launched this month and will continue to unveil new images in the October issues of Vogue, Vanity Fair, InStyle, Harper’s Bazaar and Nylon. The ads also will appear on billboards throughout New York and Los Angeles.
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