business
business

MediaBank: Sam Gets Sexy… Trails Ahead…

Sam Edelman's new fall campaign stars a sultry Charlotte Kemp Muhl.

business/news
View Slideshow

Sam Says
Sam Edelman is making a statement with his new fall ad campaign. Shot in New York’s Meatpacking District, the 12-frame series features Charlotte Kemp Muhl and was photographed by Kelly Klein, a longtime friend of Sam and Libby Edelman. Creative Director Sam Shahid, who also worked with the brand last season, got his inspiration from a photograph he and Klein had seen of the model in her own apartment. “It’s a lot about what the brand stands for: being on trend, whimsical and extremely feminine,” Edelman said. “That’s why we’ve had such a major response.” The campaign launched this month and will continue to unveil new images in the October issues of Vogue, Vanity Fair, InStyle, Harper’s Bazaar and Nylon. The ads also will appear on billboards throughout New York and Los Angeles.

View Slideshow
Page:  Next »
VIEW ARTICLE IN ONE PAGE
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false