Op’s Summer Crowd
Iconix Brand Group has a new crop of Hollywood “it” kids for its Op ad blitz. The “Summer of Music” campaign, kicking off this month in fashion and entertainment magazines and at Op.com, features AnnaLynne McCord (“90210”), Sophia Bush (“One Tree Hill”), singer Solange Knowles, rapper Bow Wow, Brody Jenner (“The Hills”), Cody Linley (“Hannah Montana”) and Joel Madden of Good Charlotte. Photographer Larry Bartholomew shot the images, which show the group beachside at a Good Charlotte concert and outfitted in Op apparel (the brand’s flip-flops were a no-show because the stars went barefoot in the sand). Iconix is extending the concert theme for the campaign by sponsoring music festivals and events throughout the summer. Its spokes-team also is scheduled to appear at a launch party in California this summer and make personal appearances for the brand.
Dot Com Debuts
The Internet was a busy place this week. Teva officially launched a redesigned site on Monday that includes an enhanced product section and a new area called Tribe, where visitors can interact with company employees, athletes and fellow enthusiasts, and learn about upcoming events. Meanwhile, Puma debuted Pumamotorsport.com, which serves as a central hub for motorsport news, opinions and stories. Formula One Driver Anthony Davidson and former driver David Coulthard will write regular columns for the site, and fans will have the chance to contribute to the editorial coverage.
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