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Britney at Last
Iconix Brand Group last week unveiled images from its new Candie’s ads starring Britney Spears. The company announced early last month that the pop starlet would be the face of its Candie’s Only at Kohl’s campaign, and that it would be an associate sponsor of Spears’ “Circus” tour, now traversing the country. The print ads will debut exclusively in the April 15 issue of Us Weekly and will include a full-size, pull-out poster, with only 4 million copies available. Candie’s Chief Marketing Officer Dari Marder predicted the posters could become a collector’s item. “We think we’ll see them on eBay,” she said. The ads were shot by Mark Liddell in Los Angeles and feature color and black-and-white images from the shoot, with Spears outfitted in Candie’s apparel, footwear and accessories. Marder said Spears was particularly fond of the slip-on sandals with buckles (at right), and took home several pairs of shoes, as well as a bubble-gum pink robe embroidered with “Candies Loves Britney.” VIP friends of Candie’s will be able to meet Spears later this month at an event in Los Angeles. Other components of the campaign include online and outdoor placements, and a video airing nightly during the tour.
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