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MediaBank: Adidas Goes All-Star... Sharapova in Print

NBA star Dwight Howard headlines a digital marketing initiative.

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with contributions from Jennifer Ernst Beaudry
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Sharapova in Print
The first marketing images for Cole Haan and Maria Sharapova are finally hitting newsstands. After signing the tennis star/model last September as the face and main collaborator for its new Cole Haan Sporting collection, the brand is debuting its ad campaign in the March issue of Vanity Fair, followed by more top women’s publications and outdoor placements on a New York City billboard, bus shelters and buses. The images were shot in Malibu, Calif., by Martyn Thompson, and their elemental look is meant to convey the line’s blending of style and function. The Cole Haan Sporting collection includes men’s and women’s sport-inspired footwear that incorporates Nike Air and Flywire technology. It launches at retail this spring for $115 to $200.

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