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Aravon deepens connection with New Balance; Vasque gives thanks.

Hit the Trail with Vasque

Vasque is giving thanks. In its third year of sponsoring trail-running events around the country, Vasque (a division of Red Wing, Minn.-based Red Wing Shoe Co.) is rebranding its program and putting a renewed emphasis on local philanthropy.

Project Vasque — formerly the Vasque North American Trail Tour — will comprise 45 races in 12 states this year, starting this month and running through December. Each race will spotlight the work of a nonprofit that works on the trails in the local area, and through its newly launched Project Thanks program, Vasque will help raise funds for the selected charity though its Web site and through matching donations.

“Our goal is to connect with communities across the country by sponsoring local and regional trail races that anyone can take part in,” said Sarah Pitts, director of marketing for Vasque, in a release. “We’ll be there supporting our retail partners in the area and the athletes on our team, but we’ll also be there to encourage all participants to get involved in protecting their trails and preserving the land they run on.”


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