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Britney Spears Partners With Candie's
New York-based Iconix Brand Group announced on Monday that Britney Spears will be the new face of the Candie’s brand, which is sold exclusively at Kohl’s department stores.
Spears will dazzle the 2009 print, online, in-store and television campaign and will also wear Candie's apparel, footwear and accessories in a music video to be released this year. For their part, Candie’s and Kohl’s will be associate sponsors of Spears’ Circus Tour, which kicks off March 3 and will feature special promotional events in various markets, including a Candie’s “pink carpet” for consumers and Spears’ fans.
“I’m so excited to be the face for Candie’s Only at Kohl’s. Candie’s and Kohl’s are doing such great things with my tour. It’s great to work with a line that has such cool clothes and accessories,” said Spears in a statement released Monday. On Monday night, Candie’s hosted Spears’ “First Look” tour video at www.candies.com, which gave fans a sneak peak of what to expect from the upcoming tour.