Women’s Wear Daily
04.19.2014
business
business

Media Bank: 1980s Inspiration... Bally's Top Models...

Nine West adopts a glam look for its fall campaign.

business/news
View Slideshow
Nine West new Ad Campagin

Nine West new Ad Campagin.

Photo By Cliff Watts

Most Recent Articles In Business
Most Recent Articles In Business More Articles By

Nine West Flashes Back
It was a decade of high gas prices, recessionary times and larger-than-life fashion and entertainment. No, not the 2000s, the 1980s. And Nine West is betting that consumers see the similarities, too. For its fall advertising campaign, the New York-based accessories brand is harking back to the Reagan Era, with glossy images inspired by the ’80s. The campaign, shot by Nine West go-to lensman Cliff Watts, styled by Maryam Malakpour and featuring model Magdalena Frackowiak, sets the brand’s high-glamour products against the bare landscape of Joshua Tree National Park in California to play up the dramatic details. “For the Nine West customer, shoes equal fun, passion and great updates,” said Debbie Woloshin, SVP of marketing and advertising for Nine West. “This season brings the look of Dynasty-style glitz and glam to entice her.” The campaign will hit in select September fashion magazines, as well as in stores and on the Nine West Website.

View Slideshow
Page:  Next »
VIEW ARTICLE IN ONE PAGE
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Footwear News


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or