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Nine West Flashes Back
It was a decade of high gas prices, recessionary times and larger-than-life fashion and entertainment. No, not the 2000s, the 1980s. And Nine West is betting that consumers see the similarities, too. For its fall advertising campaign, the New York-based accessories brand is harking back to the Reagan Era, with glossy images inspired by the ’80s. The campaign, shot by Nine West go-to lensman Cliff Watts, styled by Maryam Malakpour and featuring model Magdalena Frackowiak, sets the brand’s high-glamour products against the bare landscape of Joshua Tree National Park in California to play up the dramatic details. “For the Nine West customer, shoes equal fun, passion and great updates,” said Debbie Woloshin, SVP of marketing and advertising for Nine West. “This season brings the look of Dynasty-style glitz and glam to entice her.” The campaign will hit in select September fashion magazines, as well as in stores and on the Nine West Website.