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Nearly a year after naming Ken Pucker as interim global CEO, MBT has made a permanent hire for the top spot. The Swiss footwear company this week named Jan Stig Andersen, an ex-Ecco CEO, as its new chief executive. He will officially join the company next month, when Pucker departs.
Andersen, who will be based in Zurich, comes to MBT from the European textile fashion company BTX Group A/S, where he has served as CEO since 2005. Prior to that, Andersen was the CEO of Ecco North America and held various positions at that footwear firm for 15 years.
Reached by phone in Denmark, Andersen told FN that he believes MBT’s “potential is enormous.” However, he plans to grow strategically by partnering with “strong key independents, chains and department stores in the American market,” he said. “I believe that if you get the quality right, then the volume will come, but it needs to be controlled and in the right channels.”
Anderson is the second major hire — and second ex-Ecco exec — to join MBT in recent months; the company brought on Paul Grimble as its North American managing director in July.