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Ivanka Trump is betting on shoes.
The model-turned-businesswoman, author and designer has inked a deal for a contemporary footwear line via a licensing agreement with Marc Fisher Footwear.
“Ivanka had been thinking about a footwear line and someone recommended Marc Fisher to her. Simultaneously, we saw Ivanka’s iconic style as an opportunity to fill a niche in the footwear business,” said Marc Fisher President Susan Itzkowitz. “When we met, we realized our visions were one and the same and the partnership was formed.”
Beyond that similar take on fashion, the Marc Fisher brand was impressed by Trump’s dedication to her career.
“We believe Ivanka has something fresh and distinctive to offer in what is otherwise a celebrity-saturated market,” Marc Fisher, CEO of his eponymous firm, said in a statement.
“She has substance, a successful career and fashionable life that is appealing to all women.”
In addition to her developing footwear collection, Trump is exploring further licensing opportunities for apparel and accessories.
She already has an eponymous jewelry collection, which is housed in the Ivanka Trump Collection flagship on Madison Avenue.
“Our deal was finalized within two weeks of meeting Marc Fisher. I knew immediately that we would be able to successfully collaborate together and that he could execute our vision in accordance with my design aesthetic,” said Trump. “I am confident that our partnership will produce the type of quality and high style product that will appeal to many.”