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Insider: Zapping Back... A Bolt From the Blue...

Zappos' Tony Hsieh spars with online business writer.

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Tony Hsieh

Photo By JIM LAURIE

Zap Back
Zappos.com CEO Tony Hsieh is clearly a fan of the practical joke. In the wake of the company’s sale last month to Amazon.com for $979 million in Amazon stock (based on the stock’s value the day after the deal was announced), enterprising TechCrunch.com reporter Sarah Lacy published her best estimation of Hsieh’s take-home from the deal, which she pegged at $214 million (on the low end). Faced with constant public speculation, Hsieh’s revenge came online (naturally): He gave out Lacy’s e-mail address to the many (many, many) investment seekers and money managers who pitch him daily, with a note saying she was in charge of his entire investment portfolio. “To be fair, Hsieh told me he was going to do this,” Lacy wrote in a follow-up post that addressed her now-overflowing in-box. “He even told me they’d make an investment decision based on my favorite pitch. I just thought he was kidding.” Hsieh told Insider it was just a joke between friends, “a semi-prank,” if you will. Still, Insider is watching the in-box carefully: Beware the wrath of Hsieh.

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