Women’s Wear Daily
04.17.2014
business
business

Insider: World Cup Face-off... Adidas Gets Mega...

For the World Cup's final match, it's Nike versus Adidas.

business/news
Netherlands vs Spain in the World Cup

Soccer Showdown
When the Netherlands and Spain faced off in yesterday’s heavily anticipated (and heavily watched) World Cup final match, it wasn’t just the two European nations who were battling on the pitch. Nike, sponsor of the Dutch team, and Adidas, sponsor of both the Spanish team and the German team Spain defeated for the bid, were competing, too. So would a win for their team mean a win for the brand at retail? Or even just in bragging rights? “For the record, Nike has already won by connecting with millions of consumers globally,” was the response from a Swoosh spokesman. “Momentum is on our side — 19 million views of the three-minute ‘Write the Future’ [ad] on Youtube.com, [with] 53 million views on Youtube and other platforms.” But an Adidas rep had a different take. “Adidas will sell close to 1 million Spanish jerseys and [more than] 4 million pairs of the F50 [soccer boot],” she said, closing with her own killer stat: “And the F50 Adizero is the top-scoring boot of the World Cup to date.”

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