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Insider: U.S. Open Edition

Athletes prep for the tennis tournament with fashion appearances around the New York City.

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with contributions from Marcie Young
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Maria Makes it Happen
The same evening, Maria Sharapova volleyed into the fashion world to unveil her Cole Haan footwear collection, along with the brand’s newest billboard, to shoppers and fans at Cole Haan’s Rockefeller Center store. The last non-tennis stop on her agenda before the U.S. Open kicks off on Monday, Sharapova signed autographs and dished with Insider about the sketches she drew for Cole Haan execs and designers. “It’s a good way to express your ideas,” she said. “I’m really hands-on with the things I do.” The tennis pro even brought storyboards and tearsheets into early meetings, said Cole Haan VP and CEO James Seuss. “She’s a world citizen and is inspired by so many things,” he said. "She knows what she's talking about."

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