“Even though I sell clothing, I have other interests.” That’s how Greg Selkoe, founder and CEO of Boston-based e-tailer Karmaloop, explains why he took up his latest gig as political blogger for lefty Website The Huffington Post. Selkoe said he’s always been politically active: Karmaloop registered young people to vote in the last election and he often writes letters to the New York Times. But, he said, it was his PR reps who told him, “‘You have a lot of opinions on political things. Since Karmaloop has been a success, you should use it as a platform.’” His inaugural blog post, on Jan. 6, was on the subject of gay rights, and the retailer said future posts would include pet topics such as youth engagement, the environment and public transportation. “It’s gratifying to know that people [care] about what I have to say,” he said. And even better, so far he hasn’t had a complaint — without a doubt a first in politics.
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